People feels irritated with the sites whose page speed is a Snail's Pace. They loves sites with high or say supersonic speed. Super loading pages increases the user experience to a good extent.
You may think that , we are in the 21st century and the world is developing a lot more. Everyone can afford a high speed internet provider but its not true at all. More than a quarter percentage of the people are still away from the high speed internet at their homes and offices. If you are not giving a proper concern on Page Loading times then you are missing the part of the traffic to your site .
What's the Importance of Page Speed ?
When you meet a SEO Expert than they will surely be suggesting you to decrease your blogs page loading time. But, you may not be knowing the main reasons or say the importance of it at all. Let me explain why its an important importance after all .
Increases User Experience
People uses the internet to find something quickly and get into the matter of their interest. No one is interested to use the same site if the respective site is wasting their 10 seconds for the piece of information they could probably finish reading in less time. As the internet speed is inceasing day by day, peoples have lost their patience to wait for loading a webpage.If a webpage takes more than 4 or 5 seconds then you'll loose a visitor. Once a visitor enters your page and notices that you've really got little page load wait time, then he will be happy to frequently check your site or will be clicking your site at the first when he sees it on the search results.
Increases Google Ranking
Motto of the Google is " deliver accurate and quick results to the queries of the user."You might have probably heard that site speed is one of the major ranking factor for a site. You should not be forgetting that site speeds and quality contents are major factors to be ranker higher in google. You might have known that quality content is the must, as you have started blogging career.
Will a site with high quality content, and a headaching slow load time enhances user experience on it ? Its cent percent 'No'. A site whose contents are moderate but has a high page load times is considered good and its ranking will probably go higher as it has very nice user experience. It makes sense to the Google that placing a site with high page load times lower in the Search Engine Resultts Pages (SERPs).
Better Crawling
If you decrease the page loading time then it may result in instant crawling and site indexing of your new blog posts. If you have a bad page loading speed on your site then the search engines aren't able to crawl your site faster and hence it will not have enough time to analyze and understand the content of your site fully. And, hence it can't rank your site properly.If you got a well increase in the number of page crawls per day and decreased time expenditure on downloading webpages in the Webmaster tools account then its probably is a good sign. There certainly is a high change of getting your site rank higher.
Mobile User Experience
Everyone has got a mobile these days and they surf internet through their mobile as it takes no time to wait for the starting up times of their laptops or PCs. But the fact is that they have even less patience then the desktop users. It is because most of the mobile users have slow internet connections , or even if the mobile data connection is quicker they have limited data quantity, especially in the developing countries. Then they won't spend much time on a slow loading site.Every year 10% or more visitors increases who browses the webpages. Then you must be thinking yourself that how much its important for you to optimize your site for a low loading time . So, mobile user experience should also be focused in comparison to that of desktop users experience.
Conclusion :
Its is always beneficial to have a fast loading site. The site is considered better both from the view of the user as well as the search engine. It increases traffic, user engagement and also reduces the bounce rate of your site . Bounce rate reduction is kept as one of the major SEO strategies.As an example, Amazon, Walmart, etc. are some of the larger sites which may loose a hundred thousands of rupees and buyer even if there is a decrease in one second of the page loading time.
Page Loading times can be decreased, by reducing the Javascript, Compressing images effectively and using cache plugins and so on. You should have the main goal of your site to increase the user experience.
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